How do I get started?
1. Please read the questions and answers below.
2. Then contact Zach Cochran at (303) 702-9293.
What is Business Support?
Business support is a means to financially support the ministry of WAY-FM through your business, non-profit organization or church on a short- or long-term basis.
What do I receive as a result of my support of WAY-FM?
All WAY-FM Business Supporters receive announcements on the radio as a result of their support. The number of announcements is dependent on the level of contribution and the length of the agreement. The benefits of business support are available for non-profit organizations and commercial businesses alike. Business Supporters agreeing to support WAY-FM for 6-months or longer receive space on the Impact Partner section of this website, where we list contact information, short description (60 words max.) and provide a link to the supporter's website, if applicable.
This sounds a lot like advertising...is it?
No...and yes. In the strictest sense, business support announcements are not advertising but, they achieve similar, if not better, results for those who wish to use them to market a product or service. WAY-FM announcements are designed to provide listeners valuable information about your business or organization. No screaming salesmen...no heavy-handedness...we don't tell people what to do. We give listeners information that they use and act upon.
What's the main difference between supporting WAY-FM as a non-profit vs. a for-profit organization?
The wording of the announcements you receive as a result of your support. The FCC regulates what non-commercial radio stations can say about commercial businesses in their announcements. Over the years, we have become experts on how to write non-profit radio announcements that meet your marketing and ministry goals as well as ours. Tax-exempt, 501 (c) (3), non-profit organizations (churches, most ministries, etc.) have a different opportunity as it relates to supporting non-commercial radio. Non-profit announcements sound very much like what you might hear on a commercial radio station.
Do my WAY-FM Business Supporter announcements work?
Yes. Radio listeners today (especially WAY-FM listeners!) are smart, well-informed people who, in most cases, don't have the time or inclination to sit through the same old sales pitches heard on other radio stations. They listen to WAY-FM specifically because we're different. WAY-FM offers Business Supporters the opportunity to speak directly to one of the most loyal and dedicated groups of radio listeners on the planet...those who tune in to WAY-FM. Additionally, as a primarily listener-supported radio ministry, WAY-FM patrons often seek out opportunities to support the organizations and businesses that support WAY-FM as another means of supporting the station they love.
How much does it cost to become a Business Supporter of WAY-FM?
WAY-FM Business Supporter packages are available to fit almost any budget. Business Support of WAY-FM is a cost-effective way to market your product and/or service to a loyal group of radio listeners while supporting a ministry that focuses sharply on being a positive influence in the community.
* WAY-FM reserves the right to refuse business support agreements to organizations that do not meet the same standards to which we hold ourselves accountable. For more information, please read what we believe.